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Client

Reed Exhibitions, one of the largest events and exhibitions companies in the world.

Objective

To boost attendee engagement and registration for INTERPHEX, Reed Exhibitions' large pharmaceutical production conference.

Technology

This solution uses Natural Language Generation, a branch of Artificial Intelligence, to turn user-supplied data (interests, organizational needs) into a personalized recommendation that reads as if written by a human.


Example
Content Type

Custom Solution

Why This Works

People completing the survey get uniquely personalized, written recommendations on which Sessions, Exhibitors, and Products at INTERPHEX are tailored just for them, based upon their answers to the survey.  They can print this personalized letter and submit it for approval to attend the conference.

Personalized recommendations engage the attendee, saving time by immediately surfacing the most relevant parts of the conference for that individual.


Content Type

Custom Solution

Client

Reed Exhibitions, one of the largest events and exhibitions companies in the world.

Objective

To boost attendee engagement and registration for INTERPHEX, Reed Exhibitions' large pharmaceutical production conference.

Why This Works

People completing the survey get uniquely personalized, written recommendations on which Sessions, Exhibitors, and Products at INTERPHEX are tailored just for them, based upon their answers to the survey.  They can print this personalized letter and submit it for approval to attend the conference.

Personalized recommendations engage the attendee, saving time by immediately surfacing the most relevant parts of the conference for that individual.

Technology

This solution uses Natural Language Generation, a branch of Artificial Intelligence, to turn user-supplied data (interests, organizational needs) into a personalized recommendation that reads as if written by a human.

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